Lots of game developers - particularly a few notable AAA houses that ran out of ideas years ago - build large swaths of their games around some techno-novelty. In most cases, the novelty becomes a crutch that the designers hope will carry the vacuous remainder of the content. With the application of sufficiently aggressive marketing, the crutch approach often succeeds, as the console generation is easily distracted by shiny things.
L.A. Noire has taken an existing techno-novelty and refined it right out of the Uncanny Valley. So from a technological standpoint, it's pretty impressive. I hope they nail the plot and the characterization as thoroughly as they have the mo-cap:
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