Who will rule?

From Gamasutra:

According to the latest tracking study provided to Gamasutra by OTX's GamePlan Insights, Xbox 360-exclusive Halo 3: ODST continues to lead in U.S. consumer game purchase intent ahead of the holiday season -- but the Xbox 360 SKU of Modern Warfare 2 is rapidly closing the gap, and may soon seize the top spot.

Since we last checked in with GamePlan in July for purchase, pre-order and awareness stats, both Modern Warfare 2 and Assassin's Creed 2 have made big pushes for the top of the charts.

(Full article here.) Note that although Halo 3: ODST is currently the king of the individual platform hill, Modern Warfare 2 is still expected to be the best seller on all platforms combined.