BF3: the full 12-minute trailer

You've seen a lot of this already, but the complete package is a triumph:

Geforce.com published an interview with BF3's executive producer, Patrick Bach, a couple of days ago.  The whole thing is worth reading, but this is inarguably the money quote:

[Q] Do you feel the consoles are holding PC games back? 

[A] Yes, absolutely. That's the biggest problem we have today. Most games are actually still based on the same core idea that the consoles are your focus, the superior platform or something. I don’t know why. That was the truth 5 years ago, but the world has moved on. PCs are way more powerful than the consoles today and there are actually almost zero games out there that actually use the benefits of this. So for our target of what we want to hit, we are now using the more powerful platform to try and prove what we see gaming being in the future rather than using the lowest common denominator, instead of developing it for the consoles and then just adding higher resolution textures and anti-aliasing for the PC version. We're do it the other way around, we start with the highest-end technology that we can come up with and then scale it back to the consoles.

So it seems I was right.  Welcome to the revolution.