Infinity Ward's "Community Manager" Rob Bowling recently twittered (or tweeted, or twatted; I can never remember) about MW2's box art, which does sport the CALL OF DUTY logo after all:
IW offered this somewhat cryptic explanation to Kotaku:
"Infinity Ward's Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare," a spokesperson told Kotaku. "We have focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the Call of Duty series. Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title's package."The move may have been a nervous reaction to the OTX report I talked about here, but who the hell knows. At the end of the day, I still think my theory has some legs, but we'll probably never know the full story.
I would agree that they were trying to distance themselves from the "Call of Duty" moniker after the failure of World at War. I also think that they are coming to realize that the sales of Mardern Warefare 2 would be far worse without the moniker. Modern Warefare is just too vague a title for someone to uinvest in. Especially if that person is new to the FPS world. Without word of mouth first time player would be looking to spend their money elsewhere. Whereas even someone who doesn't play video games has at least heard of the Call of Duty franchise.
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